PINEAPPLE EXPRESS, INC., a publicly traded company that offers consulting, technology, investments, turn-key property rentals and branding concepts to businesses in the legal cannabis industry, announced today that it has launched a new THC® brand vision, logo, and style guide to capitalize on licensing merchandise which will display the THC® trademarked name and logo on lifestyle products.
“Approximately 20% of all Americans now live in states where recreational marijuana use is legal and 60% live in states where medicinal marijuana is legal,” said Matt Feinstein, Chief Executive Officer of Pineapple Express. Feinstein added, “Timing couldn’t be more perfect to broaden the appeal of our brand now that cannabis is becoming legal in the U.S. We’ve updated the THC® legacy brand with a new brand vision and logo in line with the modern consumer. Cannabis is no longer a fringe activity–there is now a community that is active creatively, politically and commercially who embrace legal cannabis to enhance their lives. THC® is a lifestyle brand for the cannabis community that will provide high-quality products for self-expression.”
Theresa Flynt, VP of Business Development for Pineapple Express, stated “The style guide serves as a blueprint for licensees. It is the true foundation of brand development. It establishes and conveys the standards for which the brand is communicated to the consumer,” Flynt added, “We believe the new style guide encompasses the real essence of the THC® brand identity, voice, tone, fonts, color palettes and other elements needed to create products, bringing the logo and brand to life.”
Style Works LLC created the style guide for Pineapple Express’ THC® brand and The Sharpe Company represents the THC® brand for licensing.